When it comes to product packaging, especially in the cosmetics industry, appearance is one of the most important factors.
With so many available products and so much competition, it is important that brands make themselves stand out. This is usually done with a high-quality product, a good marketing team, and packaging that attracts attention.
Another important factor is product safety. From manufacturing, to transportation, to being handled by so many people from store clerks to consumers, it is important that the packaging for these products provides protection. It is important that the packaging is both strong and sturdy but also appealing.
Using vacuum formed packaging allows products to be transported easily and safely while offering optimum appearance in the shops.
High Impact Polystyrene (HIPs) is the ideal material to be used in cosmetics packaging as it offers many benefits. HIPs is easy to form, allowing packaging to be moulded to a product’s specific shape and size. It can be printed and allows for colour matching, meaning the packaging can match the company brand.
Vacuum formed point-of-sale product display trays help cosmetic companies display their products with the optimum positioning to catch the consumer’s eye. It is becoming increasingly important for cosmetic companies to utilise packaging in a retail setting, helping their products stand out from the thousands of products available. Using HIPs allows packaging companies to supply a wide range of cosmetic packaging options, making it the ideal raw material to be used within the packaging industry for consumer products.
Euro Extrusions Ltd is a Lancashire based plastic extruder supplying both thermoplastic sheets and film. As a market leader, we have gained many years of experience working with a range of industries, and we are capable of delivering a variety of high-quality products, all adhering to the ISO 9001 quality status.
Euro Extrusions produce high-quality plastic products, including thermoplastic sheet and film in High Impact Polystyrene (HIPs).
Euro Extrusions also offers a colour matching service, where the plastic can be made in any colour the customer requires. Offering a wide range of colours and designs, product packaging can help add to brand recognition and help achieve maximum on-shelf impact. Packaging can also help demonstrate a product’s high-quality, which is especially important when showcasing luxury cosmetic products.
To find out more about Euro Extrusions’ products and services, please speak to a member of our team on 01254 886662 or contact us here.
